“Toys” in this sense seem to be particularly cold winter. By the financial crisis, export-oriented toy industry is facing unprecedented challenges: reduced orders, a substantial increase in labor costs. Jiangsu Yi Zhi production of toys since yes, Chu Koude former three provinces, the face of this changing international market environment, how many Wanju Dailing the company to find a breakthrough Zhi Lu, Cheng Weisheng Toys Shang Hui, president of Mr. Lin Ruoyong dreaming of problem.
To feel the pulse of the industry development trend of the real, the Provincial Chamber of Commerce toy special “tour”, Fu Yue do line thoroughly investigated. Investigation, Lin, president of deep feeling of “Morning” the reporter said, “Some day the Guangdong toy companies are not so difficult to imagine, some companies have their own R & D capability, but the machine ready to shuffle through the rapid expansion of industry . “
Exclaimed Guangdong counterparts Strategy
Middle of this month, Chamber of Commerce President Mr. Lin Ruoyong, personally led a dozen from the province’s private toy company veterans study team has rushed to an emergency survey in Guangdong Province. It is reported that the beginning of the leave, within the Chamber of Commerce study on the development of a major goal, first, to see how how the toy industry as a whole; Second, look for the fight against the power of the strongest companies, learn from their experience in hedging.
Mr. Lin Ruoyong told reporters that Guangdong is the province’s exports, for the most sensitive to changes in the global toy market, a long row of its toy exports in the first in the country than the country’s toy exports ranked second in Jiangsu, nearly 10 times higher . Second, toy companies have faced in our province and Guangdong toy companies similar pressures. “For the toy industry information we are concerned, we have also seen a lot of news reports that many toy companies in Guangdong is very bad, but field research has found that the impact of the financial crisis did not think big.” Let Lin President remember, some with the brand with independent intellectual property rights of Guangdong counterparts useful strategy, taking advantage of opportunities for the founding of winter provisions, seeking to reshuffle the industry, the rapid expansion of opportunities for the future.
Toys chambers of commerce about to study the country’s leading toy industry in Guangdong many large toy company, so we are very shocked by the toy company’s business every year a large number of new products, but the real show and sale of products, less than 1% of new toys, and many Enterprises new products under wraps. The company official said that one does not rush to market new products, for a potential market, will focus its long-term changes in the market, according to market demand and competitors change, determine the best toys on the market. When the time comes, will focus on market and rapid occupation of a particular market.
“We research the upcoming IPO of the Guangdong Olympic fly animation, also deeply understands its toys and animation cleverly put together, making their own investment in animation, bring attention, through play, and then R & D-related toy products, so sell well, almost no impact on its financial crisis. “president, said Lin.
Take the old road will be caught “dead end”
According to reports, there are thousands of toy manufacturers in Jiangsu, there are hundreds of thousands of practitioners, the amount of annual exports reached more than ten billion dollars. The global financial crisis caused by weakening external demand, although not into pieces and plant closures occur, but in October, the province’s enterprises producing toys do in order to reduce, at the same time, business psychology, subtle changes have taken place, such as Toy business customer orders also showed abnormal quality of care, acceptance of customer orders to see the qualifications and credit.
“Compared with Guangdong, Jiangsu enterprises are still rather large. If you take the old road, will get into a dead end.” Province Chamber of Commerce President Lin-yung toy cries. According to industry sources, Jiangsu toy companies want to develop and must find its own position, can not do simple foundry business, should establish a unique toy culture to culture the market and do a good job dislocation business.