Chinese plush toys production industry has developed a set of producing modes and traditional advantage. Numerous toys producing companies have trained a large number of skilled toys producing labors. In addition, many years of toys exporting experiences are fundamental to Chinese toys producing industry. Logistics and exporting agents also become important factors for Chinese plush toys exporting.
The material of plush toys is simple and is less limited on the aspects of safety and environmental protection compared with other kinds of toys. From 2005, EU released its new laws on the toys. Just due to the new policy, the cost of electric toys exported to EU market increased by 15 percent. However, plush toys were not affected by the policy.
First, most Chinese plush toys are often classified as low-level and only earn low profits.
Toys produced in China are often seen as cheap goods with low added value. Although Chinese plush toys take up a large amount in EU market, the whole industry doesn’t get what they should deserve.
Second, technological backwardness and simple toys classifications
Compared with large international toys companies, Chinese toys companies are small in size and just employ the traditional processing equipments. In addition, Chinese plush toys designing ability is weak on the whole.
Third, lack of well-known plush toys brands
Due to narrow strategic foresight, Chinese toys haven’t developed their own features and brands, especially compared with Teddy Bear and Snoopy dogs.
Forth, ignoring the toys information on the international toys market
Till now, Chinese toys industry pays little attention on the news and information about international toys market. Therefore, the toys producers cannot change the producing plans and would suffer from a large loss from the market.
Even if there are disadvantages for Chinese toys industry, there are opportunities for the whole Chinese toys industry. Under the difficult situations, Chinese plush toys industry would be forced to upgrade the whole industry.
The elevation of toys exporting threshold would eliminate some small Chinese toys producers and provide more room for some large toys producers.