As a Baby products distributor you may well be aware of the sometimes-frantic need of your customers, as parents, to satisfy the play needs of their babies and children, whilst at the same time meeting their developmental needs. You can provide expert advice and increase sales volume if you understand some of the different stages their infants will grow through, and the sorts of items you can stock from your toys wholesaler.
At first, parents, well-wishers and other purchasers of newborn baby goods may ask you questions about baby’s initial needs. They may want to know which toys will help baby’s sight to develop, what you recommend to stimulate baby’s senses, which toys you have that can help baby to explore with touch, and what you have that will encourage baby to listen.
Hand-held toys from your wholesaler baby toys are great entrants in this segment.
Anything with different surfaces, colours, noises and shapes are great value products. Lamaze Foot Finders, Tiny Love Jittering Jay, and Taf Toys Ring Rattle Butterfly are all examples of SKUs you should have on hand.
For even added benefits, choose to order from their range of Soothers and Teethers which go in the mouth as well (which all toys do at this stage) and can help calm troubled gums. Your customers will be thrilled at anything which gives them even a moment’s peace at this stage. Stocking items such as the Fisher Price Musical Teether Keys or Bright Starts Teethe and Read means that you can retail brightly coloured, tactile toys which make sounds, as well as provide chewy surfaces.
Until about six months, your customers will continue to ask you about toys that can help develop baby’s senses, as well as which toys will baby most enjoy.
Your range on display should include toys with sound and light as well as high-contrast colours and patterns, as well as those that help them reach. Activity stations are fantastic products for purchasers for this age group that practically sell themselves. The Tiny Love Gymini Sunny Day Play Gym or Fisher Price Rainforest Gym are both beautifully colourful crinkly crunchy play centres which appeal to all purchasers for this age group.
From six months onwards, parents and other purchasers will look for toys that increase the infant’s desire for movement as well as those that allow them to interact and solve problems. As baby starts to hold up their head, you can retail baby bouncers and swings such as the Fisher Price Luv U Zoo Jumperoo Baby Walker. Classic toys such as the Tomy Happy Hammer and Fisher Price Rock-A-Stack offer the sort of stimulation and problem-solving that purchasers for this age group are seeking.