Pet industry is now good money, but the simulation still can bring great pet wealth article fake hero by operating real pet find its own gold mine of wealth.
Liu Yun’s daughter fans in Beijing in 2002 admitted to the university. To facilitate children’s learning, she and lover decided to sell the old house in Inner Mongolia, a family of three, his family moved to Beijing.
To make a living, Liu Yun decided to fan business. Limited funds, only 8,000 yuan, but also for Beijing was totally unfamiliar. She would like a clever plan to sell specialty products in Inner Mongolia to Beijing. But what are they selling better? She thought of her childhood toys, wool made of calf, lamb.
Rented a small facade at Beijing, Liu Yun began when fans from the owner, is selling these toys made of wool: calf, lamb. However, the first eight months, almost no business. Until the second year, 2003, happens to Year of the Ram. Her time in more than 20 days, a net profit of 70,000. It was Liu’s first pot of gold fan goes, let her have the confidence of the fur market.
Business has gradually improved, Liu fan cloud simulation run more and more species of pets. Remind the customers under the cloud Liu fans began the development of a large number of cats and dogs line simulation products, was a hit.
Her in November 2003 has invested 10,000 yuan of money to do all the goods. Arts & Crafts Market in Beijing, day rented a 30 square meters Longchang facade, its name is also very attractive, called “My cats do not eat well,” to start a wholesale business.
Liu fan cloud said, “now a month wholesale store water in 15 to 200,000, because the wholesale profit margins low, about 10 to 15 points, so that the net profit from 1.5 to 20,000 a month.”
Now she fixed monthly expenses of about 18,000 yuan, which accounted for the majority of warehouse rent, around about 12,000 yuan, 3,000 yuan rental shop, three employees, pay 3000 yuan, tax of two hundred dollars. Now a net profit of 20,000 yuan a month or so is taking the path of small profits.
Fans as Liu Yun-quality goods, all lifelike pet simulation, and the relative price advantage, there are four out of five customers are all over the country to the wholesalers, of which one-fifth is to ask customers customized 1:1 pet simulation, Liu Yun-fans can also earn a little.
Such as a poodle of 1:1, the price is 300 yuan. Need a sheepskin, cost about 130 yuan. The profit more than doubled. “Crafts of the profit margin would have in more than doubled, which is almost the industry regulations, it is not like consumer goods,” Liu told reporters cloud fans.
Store is like a zoo, a variety of land animals almost everything, even the “Chinese Dragon.” However, among the best selling, but it is one you can hang the “TV cat.” Yun Liu told reporters fans, TV in every house, the product sold well, ordinary cat sell 50 a month, this cat can sell 500.
Despite the good business, but Liu eldest sister has her own concerns. That is very competitive, similar products in the country five or six bases in the production. The advantage of their store is the product of production difficult. The simulation example 1:1 dog, cat names, dog-breeding, while the low-end product was much imitation of some.
Next, Liu Yun-ready and factory fans, to let their pets will be asked to walk simulation. By that time, the business should be better, Liu said fans cloud.
Sister Liu revealed several success stories:
A taking of market opportunities, select distinctive products.
Second, to deduct, reduce risk.
Third, quality assurance, in order to win more customers.