Have you heard of YiWu city in China? It is the city that is famous with toys manufacture industry. In fact, toys production is also one of the mainstay industries in YiWu, both its volume of production and sales volume account for more than 30% of China toys market while 25% of the world toys market. In 2007, China Commerce Department had issued small size merchandises index in YiWu, among them, toy industry index became the wind vane of China toys market. What’s more, you could hear such words that any toys that are popular in both China and overseas could be found in YiWu. In June 1, 2011, a toys show was held in YiWu wholesale market, many world famous toys brands were participated in this show. According to sponsor, the goal of this toys show was to express the leading role in toys circulation field and build a bridge of toys information platform so as to improve China toys industry’s competitiveness in international market.
In this show, educational toys become the main stream in the market, after flying in the sky, a remote control helicopter fell heavily to the ground and then continue to fly from the ground.
A small remote control car can run on the wall. Some vehicle cars can even drift. All these toys with high technology are welcomed by children. One toys development experts, who also the senior toy designer in China, said toys with high technology and intellectualized can not only meet children’s curiosity, but also stimulate children’s desire for knowledge. Putting advanced technology from fields such as computer, electronics and communications to the toy products is the way to break the limitations of traditional toys and make toys have the function of listen and say. Only by this way, children can get knowledge and pleasure at the same time from toys playing process. Without doubt, it is the final direction for any toy companies and distributors. From the development tendency, factors such as safety playing and environmentally friendly also should be paid more attention. In addition, toys with strong practical applicability would be more popular in the market because of serious financial crisis in the past years.
Have you seen the film The Pursuit of Happiness, took by Hollywood? In the film, the leading character gives a financial company boss deep impression through playing with magic cube. Finally, he changes his life. From the film, you find that playing with toys is not the privilege for kids, according to statistics, 50% of the toys are sold to adult consumers. It is another business opportunity.