Risk Tip: Because the industry is new and small business, so the rent can not be too high, otherwise difficult to maintain the initial revenue and expenditure balance.
As a relatively new industry, after all, a person acceptable to the current limited, take some time to explore the market, so be certain to bear the risk of psychological preparation.
Because consumer groups generally focus on relatively high income white-collar, so site selection is critical, must be popular in that compare Wong, a relatively high level of consumption of large mall.
Some say faster and faster pace of life in Guangzhou, and there is a growing need for a relaxing and loosening the intellectual development of the brain together, Lee said that he opened Toy store Is adapted to such a trend. He said that now have more than 2000 yuan per month income, he said, though not very high income, but to entertain ourselves quite comfortable.
Toys “play” to start a new starting point When Lee came out
shop, is in the cause of low tide, the original unit is not the economy made him feel disoriented.
A chance, he went to a friend there to play, found a lot of fun wooden toys, looks simple but has to some intelligence-consuming, friends told him it was now very popular in their unit in a toys, because they work the worst, these toys can either relax, they can develop intelligence, are both elderly and children can play, so everybody likes it.
If a friend seems to suddenly touched his nerves, this may be a good business opportunity, he hurriedly asked friends where to buy.
Look everywhere toy fun Him to go back, apart from the field to see those toys, and books on-line access is still a lot of information, find that the development of intelligence in foreign markets have developed toy very well, and is not fully developed in China to them. He would like the competition so intense, so intense pace of life and work, help regulate nerve must have no small toys often think of the city, and immediately put into action.
But also to select the address he was spent a lot of brains, he knew this store was a new thing, to be very busy in the flow of the business center will be a leisure city often he wanted to Tianhe City But the rent you have to hit him retracted. September 2002, the election more than two months he finally set the rent is not too expensive in a western near the Plaza. He looked around collecting these fun toys, what nine rings, Hua Rong Dao, Ming lock a wide range of targeted children, but also to the elderly to play, there are also special to the two young lovers play toys, variety is very rich.
He just wait and see who, and some disdain: “Is not you a pile of wood and scrap metal?” But is this disdain, most people’s curiosity from the beginning to the unconvinced and then to buy the toys, gradually became their customers, customers shop more and more gradually.
Lee said, in fact, the guests play Do not be afraid of view, to know how to lead them to play, not to tell how to play the secret, this is often where the know-how to attract customers.
And gift business combination In fact, he said, because the business environment of the mall is not very busy, start store business mainly by a number of regular customers, so the constant renovation of toys is very important, the key is to find some new stuff. Weekly actions to find toys for Lee very tired.
To attract customers, shops began to do the VIP card, in addition to discount offers, but also giving small gifts. Many customers are white-collar workers, some old people and children, prices are basically two varieties of 30 yuan to 60 yuan is about five, about 30% profit margin, the best time of day of business will be 67 hundred dollars credited.